Boost Your Sales with ChatGPT Ads
ChatGPT ads place your brand right inside conversations, at the exact moment a highly engaged audience is looking for a credible solution.
ChatGPT Ads: the future of advertising in AI
What is ChatGPT?
ChatGPT is an AI-powered conversational assistant developed by OpenAI. It lets people ask questions, generate content and get instant answers, acting as a genuine personal assistant for millions of users worldwide.
How do ChatGPT Ads work?
Since 24 August 2026, ChatGPT Ads has moved beyond the testing phase: OpenAI’s advertising platform has officially launched in 31 European markets. On 31 August 2026, OpenAI also opened self-service (Ads Manager) to advertisers, who can now create and manage their own campaigns at ads.openai.com, with no minimum budget. Ads are only shown on the Free and Go versions of ChatGPT.
The goal is clear: help brands reach a highly engaged audience while preserving the relevance and quality of the AI’s answers.
Users keep some control over their experience: they can turn off ad personalisation or hide ads they find irrelevant.
Finally, safety and ethics remain at the heart of the system: no personal data is sold, ads never target minors and are excluded from sensitive topics such as health or politics.
Why now?
OpenAI wants to diversify its revenue to fund its massive investment in AI infrastructure. Forecasts point to $1 billion in advertising revenue from 2026, or 20% of OpenAI’s total revenue, with an audience of 800 million users.
Ad formats available on ChatGPT
ChatGPT Ads offers advertisers several formats designed for conversation (we only cover the formats currently available in the United States).
Standard ad below the answer
An ad unit that appears below the search results or the answer. For example, asking for “hotels in London” can show a sponsored local hotel, giving direct and relevant visibility.
Advanced interactivity
This format lets users interact directly with the advertiser from within the interface. They can ask questions, get more details or request services without leaving the page.
Useful, engaging formats
These ads are designed to enrich the user experience while respecting the natural flow of the conversation. They help people discover new products and services in an engaging, non-intrusive way.
ChatGPT ad platform
ChatGPT Ads uses contextual signals and users’ ad preferences to show relevant ads, blended non-intrusively into the browsing experience within ChatGPT.
What to know before you start
Advertising on ChatGPT is still in its early days. Formats are being tested and will inevitably evolve before reaching a level of maturity comparable to Google Ads.
Rules, targeting options and performance metrics will become more refined over time. Advertisers who get involved now gain a head start in understanding, rather than in immediate volume.
Why advertise on ChatGPT?
Used well, ChatGPT Ads boost visibility (for your brand or company, as well as its products and services) and brand awareness. Here are the main benefits of ChatGPT’s ad platform.
Engaged audience
Users turn to ChatGPT several times a week for practical and personal searches.
Trusted source
ChatGPT acts as a trusted source: its answers are seen as reliable, which creates an immediate halo effect for the brands it mentions.
Everyday assistant
It holds a prime position in the decision journey, complementing traditional search engines and social networks.
Limited competition
Most advertisers aren’t yet familiar with ChatGPT Ads. It’s a chance to get ahead of your competitors.
Two complementary approaches to search
Contrary to popular belief, ChatGPT doesn’t spell the end of Google. Search isn’t moving elsewhere, it’s multiplying.
Google remains central for capturing explicit, transactional intent. ChatGPT comes in earlier or alongside it, during research, discovery and decision-making.
Adding ChatGPT Ads to an acquisition strategy means seeing search as a global ecosystem, where each platform plays a specific role. At Eskimoz, this is exactly what we call Global Search.
Any questions?
How do ChatGPT Ads work?
ChatGPT Ads let advertisers show sponsored ads directly in the ChatGPT interface, linked to the user’s conversation. Ads appear below the AI’s answers, only when a product or service is relevant. They are clearly labelled and never influence the content of the answers.
What are the benefits of advertising on ChatGPT?
Advertising on ChatGPT lets you reach a highly engaged audience that is actively searching. Ads blend naturally into the conversation and only appear when they are relevant to the user. The result: quality visibility that feels useful rather than intrusive.
How much do ChatGPT Ads campaigns cost?
Self-service works on a CPC or CPM model. The market CPC is currently between $3 and $5, which is considered low because the ad inventory is still new, and there is no minimum budget to start a campaign.
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